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Tuesday, 15 January 2019

Men are Threatening to Cut Off GILLETTE Following Their New AD Which is Tagged 'Toxic Masculinity'

MEN have threatened to boycott Gillette over the company's new #MeToo-inspired ad that aims to put an end to "toxic masculinity".

The new campaign, which features a thought-provoking film, has put a new angle on the classic "The Best A Man Can Get" slogan - but not every customer is on board.
The shaving brand has taken on sexism, sexual harassment and bullying with its advert, which puts the responsibility to change on men.
But many critics - including Piers Morgan - took to social media to say they would no longer be buying its products amid claims the brand "insulted their own user base".
One person tweeted: "So we just started 2019, and already a company has started pushing sexism towards Men... @Gillette have no become a Leftist Bigot Company that insulted their own user base by calling them 'Sexists'".
Piers declared this morning he would no longer be using the products, and clashed furiously with a Good Morning Britain guest as they debated the ad.
His fury was echoed by many on Twitter, with another person unhappy with the advert wrote: "Get Woke, Go Broke. I will no longer be using your products.
"I am not a bad person because I am male."
The advert features depictions of men talking over women, boys fighting and men catcalling or pretending to grope a woman's bum.
A voice over says: "We can't hide from it. It's been going on far too long.
"We can't laugh it off. Making the same old excuses.
"But something finally changed, and there will be no going back. Because we, we believe the best in men, to say the right thing, to act the right way.
"Some already are, in ways big and small."


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