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Tuesday, 10 July 2018

Modelling: Watch Kim Kardashian And Kris Jenner Debut In New Fendi

For the first time ever, the Kardashian family have teamed up with FENDI to celebrate the 10th anniversary of the brand’s iconic Peekaboo bag. 

Today, the Italian luxury fashion house unveiled the second chapter of its #MeAndMyPeekaboo project, involving iconic related women from around the globe.


In a short clip to accompany the bag’s milestone, Kim Kardashian, Kris Jenner, and North West star in a candid video to showcase their close familial bond and love of all things designer fashion.
The campaign video marks the six-year-old star's first experience of the modeling world.
In the grainy-effect video - which looks as if its come from the archives of Kardashian family videos - the make-up mogul and her eldest daughter walk through a field hand-in-hand, picking yellow flowers together before being joined by the matriarch of the famous clan, Jenner.


In one shot, Kim walks by a pool in her statement pair of FENDI thigh-high sock boots, showing off the Peekaboo accessory before North enters the scene carrying the mini version of the Peekaboo.

The shots are overlaid with Kim’s husband Kanye West’s hit single ‘Love Lockdown’ to highlight ‘the special, irreplaceable and strong bond between outstanding women’, according to a press release by FENDI.




Fendi
However, the Kardashians aren’t the only women to be celebrated in this iconic project.


FENDI has also recruited the likes of Ewan McGregor’s daughters, actress and photographer Clara Mc Gregor with songwriter Esther Mc Gregor to take part in the female-focused idea.

The Fendi Peekaboo Bag made its debut on the runway a decade ago in September 2008 for the Spring 2009 season.

Peekaboo bag

The Peekaboo now comes in multiple iterations: the Large Peekaboo, Regular Peekaboo, Mini Peekaboo and Micro Peekaboo. There is also the higher-end Peekaboo Essential and the newer Peekaboo Essentially (a smaller sized Essential).

Earlier this year, FENDI released the #MeAndMyPeekaboo campaign with a video featuring the designer of the iconic bag and Creative Director for accessories, menswear and kidswear for Fendi, Silvia Venturini Fendi and daughters Leonetta Luciano Fendi and Delfina Delettrez Fendi.
‘The Peekaboo is my baby. It’s a creature that belongs to me,' says Silvia Venturini Fendi in promotional footage.
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