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Friday, 15 June 2018

Vicky Form Release What is called "The Sexiest Pant" A Vibrating Under Wear To Enable Women Enjoy Football Match (Photos)

Buzz buzz: Siente el Juego panties vibrate whenever a goal is scored in a soccer game to encourage women to enjoy the World Cup

A Mexican lingerie company has earned the ire of female customers on social media for its 'sexist' new product and commercial.


This week, the brand Vicky Form shared an ad for the new vibrating women's panties on Instagram. But while buzzing undies have been made before — and are typically sold by sex toy companies — these is not hooked up to a remote control or app for regular bedroom play.
Instead, they are programmed to vibrate whenever a goal is scored during a World Cup match, with the intent of encouraging more women to be interested in the sport.
New product: Mexican underwear company Vicky Form released an ad for a pair of vibrating underwear this week
New: Mexican underwear company Vicky Form released an ad for a pair of vibrating underwear this week
Buzz buzz: Siente el Juego panties vibrate whenever a goal is scored in a soccer game to encourage women to enjoy the World Cup
Buzz buzz: Siente el Juego panties vibrate whenever a goal is scored in a soccer game to encourage women to enjoy the World Cup
Called Seinte el Juego — or 'Feel the Game' — the lace underwear cost $999 pesos ($48.32 or £36.39).
In a new ad released on the company's website and on social media, a woman can be seen testing them out with her partner.
In the video, the woman is angry at her boyfriend because he pays too much attention to the game on TV. That's when the narrator tells her about the solution — which does not involve him paying more attention to her, but her getting more excited about the game.
'We have created the first pair of [panties] that let you feel the passion of the game,' the narrator says in Spanish, according to the Mirror. 
'The [panties] are linked to a robot that interprets the action and transforms it into vibrations in real time. The robot makes the knickers move.'
                  Testing them out: In the ad, a woman is at first annoyed by how much attention her boyfriend pays to the TV
Testing them out: In the ad, a woman is at first annoyed by how much attention her boyfriend pays to the TV

                  Come on! Once she wears the underwear — and sits around half-naked to watch — she comes to enjoy the came much more
Come on! Once she wears the underwear — and sits around half-naked to watch — she comes to enjoy the came much more

                   Joke? She's seen enjoyed herself every time a goal is scored and the underwear vibrates
Joke? She's seen enjoyed herself every time a goal is scored and the underwear vibrates

Yet the ad may not have had the desired effect since many women on social media have expressed outrage over the product.
Quite a few have labeled it 'sexist,' pointing out that women also like sports and don't need a sex toy to enjoy the World Cup.
Some went so far as to call the ad 'disgusting,' 'degrading' and 'pathetic,' saying the company was not empowering women but offending them.
'A shame that a company "for women with attitude" take out this kind of propaganda. When did they come to denigrate women like that?' asked one commenter on Instagram. She went on to say that the brand claims to be for women, but the commercial just promotes machismo.
'How sad that a brand of female lingerie only knows how to sell sexism, sex, and machismo,' wrote another.
Some accused the brand of having an old-fashioned, backward way of thinking, while others commented that they couldn't believe marketers thought this was a good idea.
                                Machismo: The company has been criticized as 'disgusting,' 'degrading' and 'pathetic'
Machismo: The company has been criticized as 'disgusting,' 'degrading' and 'pathetic'
Customers found the ad particularly strange since the brand typically puts forward a message about women feeling confident and being empowered.
Its website says that the Vicky Form woman decides her own destiny. It says she doesn't need to break rules because she makes the rules, and that she has confidence in herself. 
Their customers, they say, know no limits, and are 'real women' who conquer, seduce, win, and always go after more. 
According to Forbes Mexico, the brand's CEO José Zaga indicated that he does not think the vibrating panties detract from that message. He said that Vicky Form invented the garment to keep the brand present in the conversation about the World Cup — and insisted that the message of the ad was inclusion.

He also added that the underwear is still in the prototype phase, and will only actually be sold if there is enough demand. Yet from the public outcry, it seems likely that these panties will never see production.
                                  
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